Like other bridal boutiques and after doing research, we have been thinking for a long while and mulling over starting to charge for appointments as we have always offered them free before.
So, (after much deliberation) we have decided to keep the first consultation free of charge and the second return visit also free ( if required by our brides) ,but any subsequent visits will be charged a fee of £35 .
Why charge? Simply because bridal boutiques do not operate like other shops. It’s not the same as breezing in and out of any other high street shop. During your appointment, you have our personal attention at all times, our years of experience and knowledge , the boutique to yourself and refreshments for you & your party if required.
Now, imagine it’s a busy Saturday, with several brides booked in. We excitedly turn up to work to help our customers and what happens? No shows.
Sadly, as much as we’d like to believe that people would phone ahead to cancel an appointment or let us know they no longer need it, many don’t.(we really appreciate those who do i may add) .I’ve lost count of the number of times I would arrive to work, sit around for half an hour waiting for a bride, just for them not to turn up.
Not only is this really annoying, crucially it means our business has just made a loss. Shop rents and staff need paying regardless of whether customers turn up or not. This means, a whole 60 or 90 minutes where we can’t see brides who DO want to come and see us has been wasted. Commercially, it’s just not viable for us to have hours and hours wasted where our boutique is empty due to no-shows.
Charging for 3rd and subsequent appointments wasn’t a route we wanted to go down but does mean we can ensure our time is paid for. We don’t feel that it’s an unreasonable request – that for those 30+ minutes of undivided attention on top of the time already spent at the first 2 appointments, assistance and advice, that brides pay a deposit. The £35 paid is then redeemable against any dress purchased, meaning the appointment fee is taken off the total cost.
We hope our lovely customers agree that this is money well spent. We proudly stock beautiful designer dresses that we believe are what our brides are looking for. We will ALWAYS provide the highest quality of customer service and give our brides our all.
We know our brides our worth it.
And we think we’re worth it too.